How to Get Paid to Advertise Online
People consistently search the Internet for ways to make money from home or to make money online. The common misconception is that the only lucrative home-based business model that supports online advertising is restricted to digital products, affiliate commissions and blogging. Many successful small businesses want to create an online presence but lack the skills and funding to hire large firms to create websites and run advertising campaigns. These companies need a constant source of fresh leads that they can then work to convert into clients. Entrepreneurial individuals can charge for this service and work as little as three hours per week to deliver quality results.
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Instructions
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Mobile Marketing Consultant
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1
Sign up for a free account with a mobile ad platform that supports banner advertising to mobile applications (see Resources). Mobile marketing reaches almost four times more people than the Internet. However, most traditional companies have no idea it exists, which allows mobile marketing consultants to charge them to manage their campaigns.
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2
Research the various types of mobile banner ad campaigns. These choices include the ability to promote a website, an application, a video or iTunes song, location maps and automatic click-to-call services.
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Develop a portfolio of services to offer. Include the price and detailed description of how the service works. Include at least two pricing structures. Create one that includes flat rates plus campaign expenses and another that has a lower flat rate and charges a commission per lead generated.
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4
Research local businesses that can benefit from lead generation services. Law firms, insurance agencies, restaurants and travel agencies are just a few examples. These types of businesses could benefit from campaign-generated phone calls or lead contact information. Make a list of the top 20 local businesses that fit this type of profile.
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Visit each of the businesses on the list and offer them mobile marketing services as an online advertising solution. Outline the benefits of geographical mobile advertising and sign them up for the service.
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Create a tailor-made mobile marketing campaign according to the needs of each individual client and their marketing budget. Launch the campaign and monitor the relevant metrics, such as ad impressions, clicks and click through rate (CTR) to determine the effectiveness of your ads. CTR is the number of impressions divided by the number of clicks. This metric indicates the interest the target market has in your ad.
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Present the metrics in a daily, weekly or monthly report depending on the agreed-upon terms with the client. The client then pays according to the conditions of the contract for your online advertising.
Social Media Consultant
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8
Research the best practices and techniques to use with the most popular social media sites, such as Twitter and Facebook. These social media sites are some of the most heavily trafficked properties on the Internet. Millions of users are connected at any given moment and smart companies use these mediums to increase brand awareness and company image. Many local businesses lack the knowledge to effectively utilize this form of online advertising and need the services of a social media consultant.
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Design a portfolio of services to offer potential clients to help them capitalize on social media. These services typically include blog creation, Twitter and Facebook integration with a blog, adding Twitter followers, creating Facebook fan pages and running contests. Design the services and prices around a monthly plan.
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10
Research local businesses that would benefit from increasing their online social presence. These businesses might include bars, restaurants and nightclubs, for example. Divide the list into businesses with websites and businesses with no existing Internet presence. In general, the businesses that already have a website will be more open to hiring a social media consultant.
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Visit each of the businesses on the list and sell your services. Focus on the potential social media has to increase brand awareness and invite customer interaction on many different levels. Provide examples of case studies where social media helped a local business increase their revenue.
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Commit the client to a series of monthly social media services and explain the types of metrics you use to gauge the campaign's success. Typical metrics include increases in website visitors, increases in physical visitors and lead generation. Establish the payment terms and conditions.
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Launch the social media campaign and measure the success according the metrics outlined in the previous step. Create a report to display the results to the client and brainstorm additional services to include in the consulting package.
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