How to Sell Mass Information Online
Information products in the form of eBooks, video courses, membership sites and other media types sell very well. The secret to mass marketing this information is traffic and lead generation. Traffic is the amount of people that visit your website. Traffic arrives via many sources, such as organic searches on search engines, paid advertising like banner ads and pay-per-click, social media like Facebook and Twitter, and mobile visitors through mobile ad networks. Lead generation works by capturing the visitors' contact information. This is later used for followup emails to promote your information product multiple times.
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Instructions
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Create the information product. Common products include eBooks, guides, webinars, tele-seminars, and courses. Some individuals choose to create a product about a hobby or a passion. Others research current Internet search trends to analyze what topics are important to potential target markets.
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Create a website to promote your informational product. Visit sites like CB-Analytics and Clickbank to browse their databases for other informational products in your chosen market (see Resources). Use the built in ranking and analytic systems to determine which site designs are selling the most copies. Pay attention to details like colors, sales copy, and graphics. Each plays a role in influencing the consumer's buying behavior. Hire a professional designer and sales letter copy writer to create the website or make them yourself if you are on a budget.
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Set the price for the product. Information products sell for as little as a few dollars to thousands of dollars depending on the subject matter, target market, and content. Price your product according to the perceived value your customers have of the benefits your product offers them. Compare your product to other products on the market to gauge how much people are willing to spend on your type of product.
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Implement a lead capture form and sales funnel into the sales process. Contract the services of an auto-responder company to automate this step (see Resources). Auto-responders generate the forms consumers fill out to request more information about your product or market. Some vendors choose to use a special page called a "squeeze page" to collect visitor information before they are allowed to see the actual sales page. This page acts as a barrier between the visitor and showing them the solution to their problem and "squeezes" the contact information out of them. Other vendors choose to include the lead capture forms on their blog or sales page. In both cases, the visitor must be enticed to leave their contact information with the promise of receiving something they want or need, such as a free report or contest entry. The sales funnel is the email series used to promote the product over a certain time period from a variety of angles. Promoting the same product three to four times often converts leads into buyers.
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Implement a payment processing system. Many websites use PayPal to process their payments. Informational products in the form of courses often opt to use affiliate networks like Clickbank (see Resources) to process their payments. The latter option offers the chance for other information marketers to sell your product for a commission of your choosing. This often increases sales exponentially if the sales page design and text are effective.
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Drive traffic to your squeeze page and sales page. Use search engine optimization strategies to obtain a high rank on Google for terms that receive a high monthly search volume. Use special software that automates the link building and SEO process. Use paid advertising methods like Facebook Ads, Google Adwords, and mobile marketing to gain extra visitors. Join forums in your target market and create posts that explain what problem your product solves. Find a method that works for your particular product and master it before moving on to the next technique.
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Focus on generating as many leads per day as possible. The more people inside of the automated email system, the sales funnel, the more chances for your product to sell. This is one of the core principles to Internet marketing. Large lists also give the marketer the option to promote similar products to people based on their needs. Having a list of individuals interested in the first product, opens the possibility of having a base of ready buyers for the second product you create.
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