How to Get Started Marketing Products for Others
When you are handling marketing products for other companies, you have the disadvantage of starting without insider knowledge of the product. As an outside marketing agency or consultant, you will need to come up to speed on the products and the state of the market quickly and use that information to develop a targeted, effective plan. When executed carefully, marketing can boost sales and improve the brand recognition of your clients.
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Instructions
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Interview the company. Set up a meeting with your client and talk to them about their products, services, company culture and clients. Ask as many questions as you can about their process, how they work with clients and successful relationships. Explore their workspaces and observe the production process, watch customer service and talk directly to the people who sell and produce the products or services.
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Talk to clients. When you are marketing a product for a new company, it is important to get another perspective. Set up meetings with long-term customers and ask what the company does well, what it can improve on, and their impression of the overall character and work ethic. Ask customers what they see as the company's main benefit to its audience; the answer to this question will help you understand how to market the product in a way that speaks to the customers.
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Identify marketing goals. Work with your client to explain the results of your research and to choose marketing efforts that will meet their current and future needs. If the client has a strategic plan, you can choose marketing strategies that will support the goals laid out therein. By explaining your rationale and end goal for each marketing effort in the beginning, you can eliminate time-consuming confusion and questions down the line. Common marketing strategies include building brand recognition, increasing sales and expanding into a new market sector.
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Choose marketing efforts to achieve each of your marketing goals. List each of the top marketing strategies and choose promotional activities that will achieve each goal. If you want to raise awareness about a new product, for example, you might plan a social media campaign that reaches out to the target audience in an informal way. Look for marketing activities that are appropriate for the audience in terms of media, style and language.
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Design marketing materials that will reach the target customer. Focus on the features of the product and how it can benefit the customers. Write your marketing message so that it is concise, clear and compelling, and tweak it for use across a variety of marketing media. Distribute the materials in each of your marketing efforts.
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References
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