How to setup Google Places tags
Businesses on Google Places can enhance their listings by adding a paid service called "tags." A tag is a yellow price tag icon that appears next to the page title on Google Places; also, it will show up on a Google map. The point of the tag is to get noticed. Even if a business isn't ranked at the top of Google's search results, a decent amount of traffic can be generated just from having a tag. Many businesses don't pay the extra $25 a month for this service, which can give a huge advantage in a competitive market.
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Instructions
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Start by choosing one of the six available tag options: photos, videos, coupons, menu, reservations or posts. Once you've selected a tag option, Google will display the tag within two business days and sometimes sooner. Tags do not make listings display more often; they merely grab the attention of people looking for businesses related to their search. For example, if three companies are listed for a specific area and all have similar titles and content, but only one business has a tag, that's the page many users will visit because it appears that Google is highlighting this business.
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Monitor how a tag is performing on your Google Places account dashboard. Weekly updates help you track the tag's performance. Tags can be changed at any time. Many businesses run coupons for a limited time and after the coupon expires, the business might post information about their service and add a photo or another tag to attract local customers.
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Experiment with the different tags. Each business model is different and customers may react to tags in different ways, depending on the product or service offered. Think about what a customer might expect to find from an online search. For a restaurant, a menu is the most likely choice, while a grocery store could benefit from running a special coupon. A company that offers a service might provide a short video to acquaint customers with what they offer. For a hotel, photos or reservations would be good tags to choose.
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References
- Photo Credit Thumbtack in a map image by Nikolay Okhitin from Fotolia.com
