How to Post Free Ads in Newspapers
Advertising in a newspaper can be a way for a business to reach a large number of people. The cost of advertising in a newspaper is usually related to the size of its circulation, and therefore the amount of potential business you will reach. There are very few ways that you can post a free ad in a newspaper, although using a few tips, you may be able to achieve a free advertisement, which will allow your business or organization to reach a large number of people.
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Instructions
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Find out the cost of advertising in a given newspaper, by calling and speaking to the paper's advertising department. Most newspapers charge by the size of the advertisement, and offer full-page, half-page, quarter-page and one-eighth-page sizes. Find out the cost of each. The more information you have, the more you will be able to bargain.
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Suggest some sort of reciprocal arrangement in order to avoid paying for your advertisement. For example, if you are advertising the launch of a new business, you may be able to carry a banner promoting the newspaper in exchange for a free advertisement. Think of ways in which the newspaper can benefit from your business, and suggest this to them instead of payment.
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Ask the newspaper for free advertising. Keep in mind that this will not work unless there is a special reasoning behind it. For example, if you are a small charity, affiliated in some way with the newspaper, then the paper might give you free advertising. This method is unlikely to work for commercial ventures.
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Ask the advertising department if they can give you a free trial advertisement, in order to secure your business. If you are planning on a long-term advertising campaign, then tell a newspaper this, and they will be more willing to grant you a week's advertising for free. This is more likely to work with a local newspaper than a national one.
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References
- Photo Credit newspaper image by Angelika Bentin from Fotolia.com
