How to Become a Honda Dealership

Motorcycle customers show a high degree of brand loyalty, so becoming a Honda dealership would benefit from that loyalty.

After a few years of experience in successfully managing a business, it makes sense to obtain dealership of a well-known brand. This is particularly true for the motorcycle segment where customers show a high degree of brand loyalty. When a company grants you a dealership, they benefit from your knowledge of local markets. For the dealership, it means a concentration of effort on a niche segment, which results in better inflow of revenue. When it comes to motorcycles and other powersports, Honda is a brand to reckon with. If you become a Honda dealership, you'll continue to function as an independent business, not as a franchisee.

Instructions

1. Gather information. Prepare a list of the information you require about becoming a Honda dealer. Go to the Honda website. Read the Frequently Asked Questions (FAQ) page and find out details of what qualities Honda is looking for in a dealer. Look at what you'll be expected to manage from your end and how much independent functioning you're allowed.

2. Evaluate your preparedness. Peruse the qualities specified by Honda regarding experience, financial and management skills. Check if you have the abilities to prepare and successfully implement a business plan for the dealership. Evaluate your organization's capabilities in the light of these requirements. If it is obvious that you qualify, go on to find out the application process. If you don't have the particular attributes detailed by Honda, set yourself a deadline and concentrate on overcoming the deficiencies.

3. Provide preliminary information. Download the worksheet available on the Honda website. Fill out all the necessary contact details. Provide answers to the questions regarding your company profile and background in the industry. If possible, commission an opinion poll to collect data regarding the popularity of Honda vehicles in your area. Give convincing reasons for the need of a Honda dealership in your locality.

4. Submit the information. Send the information worksheet along with other relevant documents by mail or fax or submit through email. Wait for your review to be completed. If your organizational set up is found satisfactory, you'll receive intimation from Honda and the process will be taken further.

5. Send in your application. If you receive a favorable response from Honda, follow the instructions they provide to apply for a dealership.

Tips & Warnings

• Honda expects its dealers to deal exclusively in Honda products. So, if you're already stocking other brands, you need to give yourself time to phase those out.

• Although you're not prevented from using the services of a manager to supervise day-to-day activities, Honda expects dealership owners to participate actively in the operations.

• Review of your inquiry regarding dealership usually takes about 45 days.

References

• Honda Powersports: Become a Honda Dealer
• Honda Powersports: Frequently Asked Questions
• Honda Powersports