How to Advertise With Comcast
Comcast Spotlight is the advertising division of Comcast Media. Through Comcast Spotlight, businesses can reach over 80 markets in 30 million homes nationwide. Comcast offers a number of advertising and media formats, including interactive, online, mobile and on air advertising. To advertise with Comcast, you will need to begin by choosing between the number of advertising options that the company offers.
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Instructions
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Select your advertising approach. Comcast Spotlight offers businesses both single market advertising and multi-market advertising options. A single market ad campaign targets Comcast customers in one market, usually local to the business being advertised. Multi-market campaigns reach out to Comcast customers across several locations and demographics.
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Select your target markets. You can discuss this with a Comcast Spotlight representative or view basic market data through the Comcast Interactive Market Map on the Comcast Spotlight website. This website offers a snapshot of the local demographics in any geographic area, helping you to focus your advertising time on a relevant market.
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Select the type of advertising solution you are interested in pursuing. Comcast offers a number of ways of reaching out to their customers. On air advertising consists of traditional television commercials aired on Comcast cable channels. Online advertising is provided through the Comcast.net Internet service portal and local ad networks such as Vehix. On demand advertising places ads within Comcast's On Demand programming feature and interactive ad campaigns make use of Comcast's interactive TV feature for advertising.
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Contact a Comcast Spotlight representative through the contact form on the Comcast website to confirm your advertising choices. A member of the appropriate advertising team for your area will contact you regarding advertising choices with Comcast.
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