How to Create a Discount Card

Discount cards are a way to advertise your business and draw in customers to try your product. People like getting a deal, so enticing customers with a discount helps get people through your door. Carefully plan what discount will be made available to customers and which discounts would draw more customers in while maximizing your profits.

Instructions

1. Design your card. Include your company logo, business name, address, phone number and web address.

2. Decide what discount your card will offer. For example, if you own a restaurant, offer 10 percent off a meal.

3. Place an expiration date on the card. For example, "Offer good until 12/31/11."

4. Specify any limits on the discount. Note whether customers can use the discount card on sale items or in addition to other specials.

References

• "Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work;" Roddy Mullin; 2010

Resources

• "Creative Advertising;" Mario Pricken; 2008