How to Add a Campaign Code to Constant Contact

Campaign codes help test the effectiveness of email marketing campaigns.

Constant Contact is an email marketing service that offers users a variety of templates to use in email marketing campaigns. These templates can be customized by the user to meet the needs of the marketing campaign. Some of these campaigns use special codes that the customer can utilize to inquire about a product or apply a discount to a product. This code lets the marketer know that the market campaign was effective in reaching customers. There are multiple ways to add a campaign code to a Constant Contact email marketing campaign.

Instructions

1. Add the campaign code to a coupon in a template. Some of the templates offered by Constant Contact include a coupon section. The promotion templates are more likely to have this option and come in a variety of types including seasonal designs, holiday designs and event designs. The coupon can be customized by the user to include a campaign code. Along with the campaign code, include text that indicates the customer should use this code when inquiring about a product.

2. Use an image with the campaign code. An image that incorporates a campaign code with the company's logo or colors can be designed by the user. Users can also use graphic design software to create images that include campaign codes. Any image can be uploaded into the Constant Contact template. Images need to be in a JPEG, GIF or PNG format. They must be smaller than 350KB and less than 600 pixels.

3. Create a custom template with the campaign code. Constant Contact offers the ability for users to create their own custom template. This template can be designed in HTML or XHTML. Users need to create their templates in Constant Contact by inputting code directly into a formatted page. Constant Contact offers a service that will help users create their own custom design for a fee.

4. Add the campaign code to one of Constant Contact's coupon templates. Some of Constant Contact's templates are only coupons. These can be used for customers to print out and bring to an establishment. The full page coupon allows the customer to avoid using scissors to cut out a smaller coupon from an email campaign.

Tips & Warnings

• Individual emails cannot contain different campaign codes.

References

• Constant Contact: Resource Center
• Constant Contact: Frequently Asked Questions