How to Create a Trade Show Booth

Creating an attractive trade show booth can attract potential clients.

Trade shows can be a great way to market your company's products or services or showcase art or production services. An essential part of a trade show exhibition is a trade show booth. An appealing trade show booth should attract spectators and hopefully garner business for you or your company. An exhibitor may need televisions, laptops or projectors to help exhibit work along with printed visual displays to attract spectators to their set up trade show booth.

Things You'll Need

• Table
• Tablecloth
• Visual displays
• Business service products
• Promotional materials
• Company banner
• Company sign
• Television screens (optional)
• DVD players (optional)
• Laptops or projectors)
• Television stands or projector lifts (optional)
• Promotional giveaway products (optional)
• Foliage or scenery (optional)

Instructions

Artist's Trade Show Booth

1. Set up the trade show booth table. Place the tablecloth on top of the table.

2. Assemble visual displays. Visual displays can be pop-up displays that are a three- or four-panel, covered display that open to make a curve or wall. Panel displays can be pre-made panels that are assembled on site and covered with cloth to showcase artwork or products. Tabletop displays can be a display that showcases artwork or products on the table.

3. Add a company banner or sign with the artist's name where it may be visible for spectators to see.

4. Arrange promotional materials for the artwork, such as printed pictures of past works, portfolios, CDs or DVDs of past work or any other material to showcase the artwork. Place business cards within reach with the artist's or the company's name and information.

5. Place current artwork around the trade show booth to showcase the work that is available. Place products for purchase towards the front.

6. Arrange foliage or scenery for a visual effect around the booth.

Graphics Art or Animation Trade Show Booth

1. Set up the trade show booth table by placing the tablecloth on top. Place a company banner or sign where it may be visible for trade show spectators to see. Place the graphic artist's name or animator's name on a sign for freelance artists.

2. Arrange visual displays for your pop-up panel display, panel display or tabletop display.

3. Setup visual representations for the art to be viewed, such as a laptop or projector. Assemble television stands or projector lifts as needed. Set up the DVD players to attach to televisions to showcase the artist's or the company work.

4. Place promotional materials such as CDs or DVDs on the trade show booth table. Arrange promotional giveaways on the table. Place business cards within reach with the artist's or the company's name and information.

5. Arrange foliage or scenery to make the trade show booth visually appealing.

Service or Product Trade Show Booth

1. Set up the trade show booth table and place the tablecloth on top. Arrange and set up visual displays such as pop-up displays, panel displays or tabletop displays.

2. Place the company banner or sign where it is visible for spectators to see.

3. Arrange visual representations to showcase the company's work or products, such as laptops or projectors. Assemble television stands or projector lifts, if needed.

4. Place promotional materials onto the top of the table, such as company CDs or DVDs. Arrange giveaways on the table.

5. Set up products for purchase or as display samples on the trade show booth table. Put out product brochures or order forms. Place business cards with the company's name and information within reach.

References

• Trade Show Marketing: Marketing Ideas, News and Articles: Creating An Exciting Tradeshow Marketing Booth Using A Prize Wheel