How to Write a Mission Statement


Writing a company mission statement will help you and your employees focus on a common goal and give everyone a benchmark to gauge performance.

Things You'll Need

  • Pens
  • Spiral Notebooks
  • Include everybody whose perception of your company matters. Collect as many ideas as you can.

  • Define your company. Think carefully about what role it plays in the industry and community.

  • State the things to which you're dedicated. Are you dedicated to quality, your customers, your success?

  • Assess the value of your product. Use written questionnaires to poll your customers, suppliers, strategic partners and other external parties about the benefits of and ideals behind your product.

  • Set up a small committee to go through the ideas you have collected and incorporate them into your company's mission statement.

  • Give the mission statement high visibility; post it in the lobby and halls. People will see it every day and be reminded of what their work means.

Tips & Warnings

  • Live your mission statement every day. In order to gain credibility with your employees, customers and vendors, you must practice what you preach.
  • Be realistic. Set standards that are reasonable and reachable by you and your employees.

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