How Do I Market a Food Chain Restaurant in Jamaica?
The Jamaican market is the second largest Caribbean market. Jamaican cuisine is influenced by the African, Indian, Chinese, Taino and British cultures. Jamaican culture is characterized by their music, athleticism and artists. The Jamaican tourism industry is growing rapidly as a result. It is important to market a Jamaican restaurant to both the indigenous and tourist population in order to increase your revenue potential.
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Instructions
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Conduct a survey that evaluates the eating patterns of Jamaican locals and tourists. Determine whether your restaurant fulfills customer needs.
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Analyze your customer patterns and determine whether your customers are primarily tourists or locals. Determine which dishes on your menu are the most popular. Evaluate whether you want to expand your customer base to encompass new customer segments.
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Target your marketing and advertising strategy towards customers that bring in the highest percentage of profit. Sign your restaurant up to participate in Jamaican food festivals at your location such as the Port Royal Seafood Festival and the Wine and Food Festival. Market your best-selling dishes in radio ads created for the festival.
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Create and manage a restaurant Facebook page. Offer special promotions throughout the year with a higher level of promotions targeted at customers during Jamaican celebrations such as New Year's day and music festivals including the Jamaica Carnival, Reggae Sumfest and Reggae Sunsplash. Ask customers to sign up for your Facebook page when they come in.
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Contact the Fodor's and Lonely Planet Guide Book publishers and ask them to review your restaurant for the Jamaican version of their guide books if you want to attract more tourists to your restaurant.
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References
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- Photo Credit restaurant image by Francis Lempérière from Fotolia.com
