How to Increase Brand Preference
A successful brand doesn't only stand out from competition --- it also generates pride and loyalty in consumers. Great branding will make it easier to sell new products and stake out your place in the market. If you implement basics of brand design and consistency, consumers will soon associate your brand with quality and excellence.
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Instructions
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Design a product or service with consumers in mind. A product that is unneeded or arbitrary won't generate loyalty, regardless of sleek design or catchy slogans. Your product must also live up to its name --- if consumers are disappointed in goods or services, they might shop elsewhere in the future.
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Make your brand more convenient to purchase than other brands. Sell your product online, offer bulk discounts, maintain a user-friendly website, deliver the product directly to the customer or put in a drive-through window for food service. Brainstorm ways to make your product easily accessible by putting yourself in the consumer's shoes.
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Encourage repeat purchases. Offer a discount at the point of sale for future purchases, implement a rewards program or offer a chance to win a prize.
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Hire a graphic designer if necessary to develop logos and advertising materials. Consistency in design makes your brand more memorable, which will trigger consumers' good memories of the quality of your product or service.
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Keep the appearance of your store consistent with your brand's design. Use colors, fixtures and music that are consistent with your theme. For example, a lodge-style coffee shop should have cozy fixtures and soft music, not metal chairs and hard rock music. Clashing styles send mixed messages to consumers, while consistency makes them comfortable and proud to commit to your brand.
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Provide impeccable customer service --- this is the key to retaining customers and lowering costs of marketing. According to the University of Missouri, it can cost up to six times as much to attract a new customer as it does to keep an old one.
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