How to Layout a Business Card for an Optometrist

Business cards for optometrists contain specific information.

A good design for an optometrist's business card is one that contains standard business information plus a few other eye-catching details. All business cards should keep information organized and concise and let people know the company name and contact details. When laying out a business card for an optometrist, keep these extra ideas in mind.

Things You'll Need

• Computer
• Word processing software

Instructions

1. Many doctors and health care professionals opt for a plain white background and simple business design. Others prefer to advertise their optometry specialty on the business card by including an optometric background or theme. This includes images and graphics with eyeglass frames, an eye or eyes, the Snellen chart, which is the big "E" chart with letters that are used during an eye exam. They may also include the symbol of the American Optometric Association if the optometrist is a member.

2. Some software programs have templates with business card designs. If you are using one of these, follow the template design and incorporate your theme and information. If you are working from a basic word document program, create the sections by dividing the work area into sections. Place pertinent information prominently on the card. The most important things to keep in mind are the name, the contact information and the doctor's practice or specialty details.

3. Incorporate the doctor's area of expertise or specialty into the card. Pacific University's School of Optometry notes that promoting an optometry practice's specialty is crucial for marketing. Optometric specialties include pediatric, low vision, geriatric, sports vision, contact lenses and specific eye diseases. Consult with the doctor as to his specialty and how he sees it portrayed on the card.

4. Put everything together once you have compiled the doctor's contact information, business name, if any, practice specialty, business affiliations, and graphic themes. Place the doctor's name and practice name prominently in the top or middle of the card. Group the contact information together and place it in the appropriate section of the template, usually in the bottom left or right of the card. Use font that is easy to read but does not overpower the card.

Tips & Warnings

• If there is room on the card, mention quality eye care or excellent customer service in the details of the card. The Journal of the Association of Schools and Colleges of Optometry notes that patients prefer an optical practice with those two qualities.

• Verify all information with the doctor before printing the cards.

References

• Pacific University, College of Optometry
• The Journal of the Association of Schools and Colleges of Optometry
• American Optometric Association, Optometric Education, Winter 2010

Resources

• Uprinting: Avoid clutter with these business card layout ideas