How to Get a Job in SEO
Search Engine Optimization (SEO) is the process of optimizing certain aspects of websites so they rank well when people make a query on a search engine. As a SEO professional, you can help businesses develop lead generation and sales campaigns through their websites. To become qualified in SEO, you can do a mix of self-study or certifications. According to Rand Fishkin of SEOmoz.org, the critical skill in landing an SEO job is having a strong understanding of SEO topics and being able to explain them in a simple, straightforward way to clients.
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Instructions
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Self Study and Certification
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Prepare yourself for a self study program in SEO. Access various websites that offer training in the SEO profession. Some offer free training and advice, while others require payment to access resources. Leading sites include Search Engine Land, SEOmoz, and SEO Book.
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Search for certification programs for SEO. Consider courses such as those at the University of San Francisco if you want to receive a verified certification in SEO.
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Visit your library or bookstore for books on SEO. Materials that help you understand career options include "Search Engine Optimization, Your Visual Blueprint for Effective Internet Marketing" by Kristopher Jones.
Seek Work
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Look for work in the SEO field once your knowledge base is sufficient. Seek work with companies that market through their websites or seek work with an SEO agency. Check job websites for job openings. Network at local chamber of commerce or groups involved in creative or knowledge-based industries..
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Prepare for interview and client meetings. To get work as an SEO, display your knowledge about the field using the website of the company you are applying for as an example. Explain complex topics in direct, understandable language so clients will understand the benefits of working with you.
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Ask for referrals from all work you successfully complete with clients. In a consultative field like SEO, one of the best ways to get new jobs is through referrals from previous clients.
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Tips & Warnings
Getting a job in SEO is not like becoming a lawyer. You can do a great deal of self study to become qualified. Consider pro bono work as you are starting out to gain practical experience.
SEO changes fast, and study is ongoing. One key to getting and keeping SEO jobs is to stay on top of the latest developments. The sites you use for initial training will remain resources as you continue your career.
