How to Brand a DJ Name
A DJ's name is a large part of his or her overall image. It can communicate both the personality of the DJ and the style of music that the DJ performs. Once a name has been chosen, branding a DJ name is an important part of the overall marketing and promotion of the DJ's work. A branding campaign can help establish the DJ's presence on the music scene, nurture a following of fans and win future gigs.
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Instructions
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Design or hire someone to design a logo based on the DJ name. This logo should either literally or figuratively visualize the idea behind them name. Logos are more powerful than they seem; a recent Duke University study showed logos are powerful enough to affect the creative behavior of those exposed to them. A DJ can use the power of logos to ingrain both the name and the image of the DJ in an audience's mind.
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Order folders that feature the DJ name and logo prominently. Put a demo CD, biography and contact information in the folder to create a press kit. Make sure each document features the DJ name in large letters.
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Hand out press kits to current and potential venues, local news organizations and online music reviewers. Sign all letters and emails with the DJ name rather than your given name.
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Create profiles on all of the major social networking sites. One of the oldest personal branding techniques is capitalizing on unique characteristics that set you apart from others in your field. Borrow this personal branding technique by filling each social networking profile with information that creates a unique image of your DJ personality. Make sure each site displays your DJ name rather than your real name.
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Tips & Warnings
Consider incorporating a sample of your DJ name being spoken into one of your mixes. The mix might operate like a jingle that gets the name stuck in a listener's head.
References
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