How to Improve the Visual Design of Your Blog
Every single day, the Internet is flooded with thousands of new blogs. Creating blogs has become easier with websites like Wordpress, Tumblr, and Blogspot offering free pages and templates for anyone interested in sharing their passions with the world. While quality of content is vital to attracting traffic, poor visual design can prevent a well-written blog from becoming widely read. The design of your page is the first element to register with a reader, and first impressions matter.
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Instructions
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Create a mood board that will help you design your blog. A mood board is a collection of inspirational images or items. Browsing the Internet for visually appealing imagery, not necessarily only blogs, can inform the choices you make when it comes to your color palette or page layout. You can copy images you like by dragging them onto a blank canvas in any image editing program.
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Choose a font and font size that is easy to read. You do not want your text so small that visitors have to squint to read your posts, but making it too large will create an aesthetic that is amateur and unprofessional. A font size between 10 and 14 is ideal. Also consider color. The background color should not clash or blend too closely with your text color. Pink text on a brown background is visually unappealing, and light blue text against a slightly lighter shade of blue background creates a camouflage effect that is nearly unreadable.
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Leave an ample amount of white space. White space does not have to literally be white, but rather refers to empty visual space on the page. You want to avoid crowding your blog in the head and margins with ads, images, and links. This creates visual clutter and will greatly distract your reader from the content, which is what is most important.
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Include at least one image with every entry. This will help to break up long blocks of text and engage your readers more by providing a visual experience to accompany each post.
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Design a simple logo or banner for the top of your page. A clear title is important, but a simple background for the title text, or a logo directly to the left or right of it, will help brand your blog for readers. Your logo or banner should be a small image file (under 100 kilobytes) to ensure fast loading for visitors who may be using relatively slow Internet connections.
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References
- Photo Credit Thinkstock Images/Comstock/Getty Images
