How to advertise your website
It's one thing to create a nice looking, useful website. It's quite another to get people to come and visit. Fortunately, there are many ways to advertise your website, some free of charge. The most effective methods tend to be online, where costs are lower and convenience is higher. Of course, you can advertise anything using the traditional methods of print, billboard or TV advertisements. However, when promoting your website it may be more cost-effective to stick to online techniques.
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Instructions
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Sign up for a Google Adwords account. Adwords is Google's paid search advertising system. The ads appear as lines of text alongside normal search results. Create a short text advert, choose search keywords related to your products, decide how much you're prepared to pay per click on your ad and then launch your campaign.
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Include links to your website in your forum profiles, email signatures and social media accounts. That way you'll get free advertising every time you interact with someone or each time someone checks your profile. Create a Facebook Group for your business and run competitions and freebies for members who show an interest.
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Pay for banner advertising. Banner ads are the usually branded graphics that appear alongside or above Web content. Approach sites that are relevant to your product or service. Many media or forum sites have set fees for banner space.
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Start blogging. Good blog posts can attract readers. Excellent blog posts that get linked to and shared among social network communities work like free advertising. Blog about topics that you think are useful to your customers. Sign up for a free blogging account at sites such as Blogger or Wordpress if you don't have blog functionality on your website.
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Write blog posts or articles for free for popular websites. This is known as "guest posting". It helps you reach wider audiences faster.
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Post a free classified ad on sites such as Gumtree or Craigslist. This may not get you a load of attention, but you could reach people looking for your specific type of service or product.
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Take out an ad in a local paper, magazine or trade gazette. This offline method is frequently overlooked by Internet businesses. However, if you're targeting local businesses or a specific industry, this can be very effective.
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Tips & Warnings
Relevance is often more important than numbers, when it comes to Internet advertising. Don't just put up an advert on a site because it gets lots of visitors. Choose a website that appeals to your target market.
Beware of spam emails that promise to give you links or advertising space for a price.
References
- Photo Credit orange billboard on the street under blue sky and clouds image by Anatoly Tiplyashin from Fotolia.com
