How to List and Advertise Your Local Service Business
New business owners do not always have money to invest in traditional ads--but many consumers use the Internet to search for local businesses. If your business is listed and easy to find with an Internet search, you can let that be your advertising until you have the money for TV, print or radio ads. There are several ways to list and advertise for free on the Internet.
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Set up a listing with Yahoo! Local. Yahoo! Local can pinpoint a user's location and display local ads. The basic listing is free, and allows a business to display its website URL and local address, as well as its physical address. You can place your service business in up to five different categories, and list the specific services provided. For a relatively small monthly fee, you can upgrade to an enhanced listing, allowing you to add your logo, photos and a tagline.
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List your service business with the online Yellow Pages. As with most online listings, the basic listing is free and allows a link to your business' website. For a fee, the listing can be enhanced with graphics, priority placement and maps to your location.
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Set up an ad on Craigslist. Craigslist provides targeted local traffic and is completely free. Once your ad is posted, it remains on the site for forty-five days unless you take it down.
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Post your business profile on CitySlick.net. The free listing with City Slick will never expire. You can list your service business in one category with basic contact information including your website URL. You can also include a two-hundred character description of your business and the services you provide.
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List your business with Local.com. A free business listing includes your service business' name, location, and phone number. You can also include a map and website URL. With a yearly subscription, photos, coupons and additional categories can be added to your listing.
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Set up pages on social networking websites such as Facebook and MySpace. Name the page after your business and start adding friends. Give detailed information about the services your business provides and make friends. Add your business contact information including address, phone number and website URL.
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