Acquired by Yahoo! in 2005, Flickr is one of the most popular photo-sharing websites on the Internet. Flickr is so popular that it celebrated its 5 billionth photo upload in September 2010, and the website attracts an average of 20 million unique visitors per month. Drawn by this vast user base and Flickr's strong social networking features, savvy business owners and marketers have begun to use Flickr to reach their target markets and even expand into new ones.
Things You'll Need
- Yahoo ID
Sign up for a Flickr account with the name of your company as your user name. Flickr's terms and conditions prohibit you from explicitly advertising products and/or service offerings on the site. You can circumvent the constraint, however, by putting your company site URL as your user name. Supplement this by backlinking your company website to the tags or keywords you use on every uploaded photo. A backlink allows you to provide a link guiding people back to a page or group of pages--in this case, your company's website and whatever business offerings are showcased there.
Maximize your Flickr profile for advertisement and information dissemination. Orient people about your company as well as its products and service offerings by giving out information without appearing or sounding like a sales pitch. On the profile page, you are given the space to describe yourself. Because you are using your company name as the account's user name, you can describe the basics about the company while managing to be within the lines Flickr has set.
Maintain a steady stream of photo uploads pertaining to your company's activities. Photos are helpful in disseminating more information and updates about your company.
Make sure the photos are informative and of high quality to garner enough interest from your social network. For example, a photo can be about a recent convention or seminar your company has spearheaded or sponsored that can sheds light on your products and service offerings.
To make this step more effective, you can also try adding a text or caption for more details. Giving people more insights through captions alongside compelling photos can significantly increase people's interest in your company.
Establish a pertinent social network where your account (and business) can garner maximized exposure. The thing that makes Flickr an effective marketing tool is the organization of various groups that converge due to similar interests. This allows you to optimize target market selection and expansion by merely selecting and expanding your network. Also, enhance the Flickr advertising experience by being an active user--commenting on your photos, joining various discussions--or, all in all, just floating your company name (through your user name) and establishing exposure and connection for your business.
- Photo Credit Enter key image by HILAL Al Hinai from Fotolia.com
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