After months or years of preparation and planning, the big day is finally approaching and your business will be open to the public. No matter what type of business you own, it's smart to send out invitations to your opening day, which will help spread the news by word-of-mouth. Selecting the recipients for your invitations is often just as vital as how you write, design and format the business open-day invitations themselves.
Write down the list of recipients, including their address and other contact information. Include both potential customers who you believe will enjoy your products as well as press and media members who may be able to spread the word about your opening day even if they do not attend themselves.
Write a list of the basic information you need to include, such as the name of your business, the type of product or services you offer, the contact information and the date and time of the open day.
Write a short, creative statement that will catch readers' attention and inform them in an entertaining way what your business is selling. Try using alliteration or a play on words that relates to either the name of your business or your product. The key is to get the customer to remember what you sell.
Include the basic facts, including the location of your business and the date and time. If possible, include a map, driving directions or both.
If possible, include a coupon printed on your invitation that customers can bring in to receive a special discount on opening day.