How to Get Employees Involved in a New Product Launch


Launching a new product takes considerable time and effort, and it helps to have all employees on the bandwagon. New responsibilities come with a launch, and anything new may have elements of excitement and discomfort for some people. Motivating staff to focus on the excitement will help it go more smoothly. With a few techniques, you should be able to encourage employees to become eagerly involved.

Elicit and acknowledge feedback. According to, when employees feel that their voices are heard, they are more likely to feel comfortable with the situation, even if you don't implement their suggestions. You can make it official by distributing feedback forms or by making sure that the general climate is one of open communication. advocates including employees in brainstorming sessions involving planning and product creation.

Give employees time and space to think. suggests to cut a chunk of time, even just 20 minutes, from each employee's workload to give them free space to ponder and get excited about the new product.

Throw a party or a product launch event. A relaxed and personal atmosphere unites workers in a non-professional manner and allows them to feel good about what you are promoting.

Educate your staff. When everyone is made aware of the new product and possible features, they are more able to offer their opinions and feel connected to the product. recommends offering a seminar or orientation to familiarize staff with all aspects of the product.

Hold a contest. Motivate employees to share ideas by offering a tangible prize, such as a bonus.

Make sure that all relevant details are spelled out for the staff. If there are changes in duties or new responsibilities, set them down in an organized manner and ascertain whether or not everything is understood and everyone is on board. Change as necessary and give everyone time to get used to new protocols.

Include employees in all areas of the launch. Let them come up with ideas and tap into all of their talents. For example, a sales professional may have graphics talent that will help the design team, and a designer may have a terrific pitch for the sales team. If they are being motivated properly, all employees will have something relevant to say about the product or the plan, and their inclusion can help make the launch a huge success.

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