How to Build Your Own Nike Air Maxes

Personalizing sneakers is a new trend
Personalizing sneakers is a new trend (Image: D-BASE/Digital Vision/Getty Images)

Nike Air Max is a low-top sneaker made by Nike and sold by retailers that sell Nike products. The Nike Corporation allows consumers to create their own personalized style sneaker. The Nike website is the place to go to create and order your custom made sneaker. Nike Air Maxes come in a variety of styles for men, women and children.


Visit This is the starting point for customizing your Nike Air Max sneakers.

Select your category. There are sneaker choices in men’s or women’s.

Locate the category Nike Air Max. Nike Air Max shoes have their own section in each gender category.

Select the Nike Air Max of your choice. Nike has more than one style of Air Max to choose from. Different styles are available to men, women and children.

Decide if you like the current design colors or if you want to start with a blank shoe. The website lets consumers start with a current color scheme and build from there or start with a completely blank sneaker.

Select the drop down arrow from the box to the left that says "What’s left." A window to the left of the sneaker is where users work to create their personalized style. There are 11 items to work through in completing a finalized product.

Choose the color and material for each area of the sneaker. The eleven elements of the sneaker can be changed to your liking. This includes the front top panel, laces, side panels and rear of the sneaker.

Select your size and add the finished sneaker to the cart for purchase.

Purchase your sneakers. Users will proceed with check out by providing a payment method and contact information.

Wait four weeks for the completion and delivery of the customized sneakers.

In Stores

Proceed to Niketown NY or Nike Sportswear 21 Mercer. These two locations allow consumers to design their own sneakers.

Review and select colors and materials offered by the store.

Make an appointment with a studio design consultant at either location to create your sneaker. You will work with the design consultant to customize your sneaker, submit the order and make the purchase.

Wait four weeks for the arrival of your sneakers.

Tips & Warnings

  • The addresses for the Nike stores are:
  • Niketown NY; 6 East 57th St, New York, NY 10001; 212-891-6454
  • Nike Sportswear 21 Mercer; 21 Mercer St, New York, NY 10002; 212-262-5433

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