How to Add an Opt Out Disclaimer

Opt-out disclaimers are easy to add to email messages.

A disclaimer is a written statement that describes certain interests or estates that you agree to give up or refuse to accept, or it is a legal statement that puts forth certain statements. In the first case, it's usually found in matters of beneficiaries. A disclaimer is usually placed at the end of a document and provides additional information not found elsewhere in the document. It can also clarify statements within the document. An opt-out disclaimer usually provides instructions on how you can stop receiving various services or communication.

Instructions

1. Create a template for the method you are using to opt-in potential customers or clients. Opting in is a marketing strategy where someone agrees to receive electronic emails for access to various Internet sites, in exchange for services or for other benefits. No matter the opting in method, make certain the template contains opt-out instructions.

2. Add the opt-out disclaimer that you wish to use at the bottom of the template. The instructions can be either in the footer of the message or contained within the message. The disclaimer should contain clear directions on how someone should notify you to remove him from receiving that form of communication. For newsletters or emails, there are usually instructions at the end of the message that provide information on how to opt out. For unwanted postal mail, contact the Direct Marketing Association and request to be opted out of unsolicited marketing material. A simple opt-out message at the end of the newsletter, email marketing material or ebook will usually suffice. This can be accomplished by adding a paragraph to the newsletter that has instructions on how to opt out of the marketing material or by using a third-party program. As an example, use a program called MailDisclaimer with such programs as Microsoft Exchange Server to add opt out instructions for all your emails.

3. Remove the customer or client when you receive her opt-out email. Failure to take her off the list can result in complaints being filed. Opt-out disclaimers satisfy certain legal requirements regarding emails and direct marketing. The requirements vary from state to state. You can contact the Federal Trade Commission for your state's legal opt-out disclaimer requirements.

References

• Federal Trade Commission: Sharing Your Personal Information: It's Your Choice
• Merriam-Webster: disclaimer
• Out-Law: Email Marketing --- When to Use Opt-In and When to Use Opt-Out