How to Set Up & Use an Effective Twitter Profile for Business
Twitter is more than a way to communicate with friends, colleagues and users. Many businesses join Twitter to keep in touch with current customers, gain new customers and promote products. This marketing tool is free and can benefit a business greatly if used properly. A number of businesses use Twitter so much they hire employees to solely run their social network sites.
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Instructions
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Sign up for a free Twitter profile. Use a user name relevant to your business that is tasteful. Fill out your profile information linking your website to your profile page and use a brief description of what your business sells or does. Save your changes.
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Use the search box to search for terms related to your business. Follow anyone discussing this topic. Interact with them so they do not think you are a bot or spam. Do not reply just by advertising an event or sale. Start a conversation about your business or relevant industry. Respond to questions others ask.
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Encourage customers to follow you on Twitter. Use the site as a means of communication between you and your customers. If they have complaints or compliments, you can manage them through Twitter. Search for your company in the search box to see what people are saying about you. Be the first to contact them if there is an issue.
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