How to Do Statistical Analysis on a Training Company

Statistical analyses can help gauge the effectiveness of training programs.

Companies invest in their human capital by providing training that improves the knowledge and skills of employees. A growing number of training companies strive to meet the staff development needs of corporate clients by providing training in a variety of areas. Conducting a statistical analysis on a training company and its work helps describe and assess the firm's services. It also helps the training company market itself to potential customers. Further analysis conducted in cooperation with existing clients can help demonstrate how employee training improved key outcomes for client firms, such as profit margins and employee retention.

Instructions

1. Survey potential corporate clients on their perceptions of employee training needs. A basic needs assessment such as this helps training companies tailor their services to ensure they meet the needs of their customers. Calculting frequency statistics can identify the top training needs identified by survey respondents.

2. Describe the training company's activities by cross-tabulating the types of training offered with levels of participation by corporate clients. A questionnaire that asks participants in training to rate their satisfaction with the training they received can deepen this analysis. As an analyst, you can summarize customer satisfaction by calculating descriptive statistics, such as means and standard deviations, from the responses to questions about their level of satisfaction with training.

3. Collaborate with corporate clients to collect and analyze data on key performance indicators such as profit margins, productivity and employee retention before and after those clients' employees received training. This type of analysis, which can involve procedures as simple as a difference of means or as complex as a regression analysis or analysis of variance, can help you demonstrate the relationship between employee training and improved company performance.

4. Present your statistical analysis findings in a clear, concise written report. Include tables and graphics that summarize your key findings. In addition, offer actionable recommendations that help the training company enhance its services and expand its client base.

References

• How Effective is Training?

Resources

• Training Magazine: Industry Report