How to Create a Sales Brochure

Clean fonts attract customers.

A sales brochure may be the first and only thing a potential customer sees before deciding whether to buy your product. If the brochure is cluttered, confusing or full of too much information, you are sure to discourage the customer from investing time in reading the brochure, let along buying the product. Effective sales brochures are clean, attractive and to the point.

Things You'll Need

• Word processor with image capability

Instructions

1. Summarize what you are selling in one paragraph. Include the details of the product itself, the features, benefits and any other eye-catching qualities. Break this paragraph down into the top three most important sentences. Combine these sentences into one sentence, catching as many key ideas as possible. From this, make your heading. Your heading is the first thing the reader will see, and it should be exciting and meaningful to your product.

2. Focus the body of your message. A brochure is only big enough to communicate a few key ideas. Collect all of your ideas and then narrow them down to the top five or the top three. Ultimately, the size of your brochure paper, the font type and size and the images you use will determine how many ideas you can attractively fit into your brochure.

3. Collect powerful images that will help illustrate the text in your brochure. Make sure the images are professional, bright and clear. Lay them out in a clean, attractive manner with adequate space in between each image.

4. Lay out images and text to decide how everything will be sized. Images and fonts should compliment each other. Leave blank space in between each item for a professional and clean appearance. Keep the layout as simple as possible.

5. Provide plenty of captions and summaries. Many customers will fail to read the entire brochure, especially if information is laid out in paragraph form. Instead, summarize important points and facts in captions underneath pictures, or surrounding paragraphs.

6. Print a sample of your brochure at a commercial print and copy facility before getting them professionally printed. Make sure this cheaper copy looks good before investing money in professional printing.

Tips & Warnings

• Never make false claims to attract customers. Be honest, simple and forthright about your product and what you can offer the customer.

References

• National Mail Order Association: STALKING THE PERFECT HIGH-TECH SALES BROCHURE
• E Small Office: How To Create A Sales Brochure