How to Find Niche Products
The first step in Internet marketing is finding the right niche products to promote. This is often times the most difficult part of the process and is where most would-be marketers end up wasting a lot of time and effort. The reason is because there are simply too many products to choose from and ways to find them. The best approach is to find products that show some measure of popularity. This is accomplished in different ways, depending on how the research is conducted.
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Instructions
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Physical Niche Products
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Open an Internet browser and navigate to the Amazon Best Sellers page.
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Browse the items shown, select which category to focus on and click on the general category link to expand the list.
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Navigate to the items ranked 51 to 100 and choose five items that have between five and 100 customer reviews. Write the product names in a notepad file.
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Open a new browser tab or window and navigate to the Google Keyword Tool (see "Resources"). Put one of the product names into the word or phrase field and click "Search."
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Click on the "Global Monthly Searches" column to organize the results in descending order. Take note of the amount of searches the product receives per month and the level of competition as gauged by Google.
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Repeat this process for each of the other products selected from Amazon and choose the products that have a high number of related keywords with high searches and relatively low competition values.
Digital Niche Products
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Open an Internet browser and navigate to Clickbank Analytics (see "Resources").
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Hover the mouse pointer over the search field to display the search parameters. Enter a "Gravity" score of 25 to 75 and press search. Gravity is the number of people who have been able to make at least one sale in the last 30 days. Setting the maximum to 75 will help find less saturated niche products.
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Browse through the results and visit the websites of the most appealing products.
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Choose the five best websites and copy their URL addresses to a notepad file.
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Open a new browser tab or window and navigate to the Google Keyword Tool (see "Resources"). Put one of the URLs into the website field and click "Search."
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Review the list of keywords that Google associates with that particular website to determine which products receive high search volume with comparatively low competition values.
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Tips & Warnings
There is no exact science to choosing niche products.
Try watching the news and other media sources for new products that have not been released yet.
References
Resources
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