How to Start a Party Planning & Sales Business

Party planning can be a good small business.

The event planning business is a huge industry at $500 billion worldwide annually. Event planners put together special events for such occasions as product launches, political rallies, conferences, and meetings, as well as parties and weddings. To start a party planning and sales business, draw up a plan and carve out your business niche.

Things You'll Need

• Computer

Instructions

1. Decide on what kind of parties you would like to focus on developing for clients. Conduct research to find out what similar companies are doing in your area, and how much they are charging. This is your competition.

2. Consider getting a degree or certification in event planning. You might take courses at a local university, or become a Certified Special Events Professional (CSEP) through continuing education coursework.

3. Attend trade shows and look at industry information to secure the items you wish to sell at wholesale pricing. These items should be related to the focus of your business.

4. Figure out your start-up costs. Think about expenses such as rent, equipment, inventory, licenses, taxes, communication, payroll, advertising, promotions, legal fees, accounting and insurance. Project your income goals and make sure they cover your costs, and provide a reasonable profit. Consult with an attorney and an accountant regarding small business development.

5. You must decide which services you will provide. An event planner may conduct research, create an event design, find an appropriate site, arrange for food, decorations and entertainment, contract for transportation to and from the event, design and send out invitations, coordinate personnel, and supervise onsite. The extent of your involvement in any event will be dictated by a client's needs and budget.

6. Create a marketing campaign. Design a logo, print business cards, advertise in local papers, and offer discounts for new customers. Alert local newspapers to your new venture with a press release, since they may want to highlight your business in the paper. To develop an online presence with potential clients, investing in professional web design is recommended.

7. Think about other ways to market your services and promote your products. Consider creating a sales sheet or brochure highlighting the items you have for sale. Keep in touch with customers by sending out letters and post cards by mail or online. Participate in industry showcases to display your wares and services, and consider joining a networking group. Also, you can promote your new business by forming relationships with local business owners, often with chambers of commerce memberships.

Tips & Warnings

• Speak to other small business owners to get advice.

• Remember that it takes time and a lot of hard work to build a business.

References

• Entrepreneur: How to Start an Event Planning Service