How to Make a Soccer Catalog
Any successful business that makes money from selling products can significantly increase its income by giving its customers a catalog. A catalog is a detailed book/booklet of information and pictures that describes the products a company is selling. For a soccer business that sells soccer cleats, team jerseys, soccer balls, etc., this is no different. You can make a soccer catalog with desktop publishing software, high-quality images, and persuasive writing.
Other People Are Reading
Things You'll Need
- Computer
- High-quality product images
- Word processing software
- Desktop publishing software
Instructions
-
-
1
Make a plan by considering the various design aspects of your catalog. How big do you want your catalog to be? This is important because heavier, larger catalogs are more expensive to print than smaller, thinner ones, and much harder to deliver. Secondly, consider what items you want to include in the book and take into account the style and theme of the pages.
For example, a catalog that specializes in selling soccer products to children will look much more colorful and fun that a catalog that sells to adults.
-
2
Write product descriptions for the items that are going to be published in your catalog. Also, collect high-quality images specific to each product. Your written descriptions should be short and informative and the images must be high quality and include different angles and colors wherever possible. This makes each product attractive and interesting, helping to convince your readers to buy from you.
-
-
3
Invest in a reputable and popular desktop publishing program. Software such as Adobe InDesign and QuarkXPress provide first-class page design capabilities and are commonly used by national magazines and newspapers.
Be careful with the layout of your catalog; too many items on one page may confuse and alienate your readers. Instead, make sure there is plenty of space to fill with pictures, prices, and deals.
-
4
Check and proofread your catalog before you are ready to print it. Customers will immediately distrust companies that don't take the time to write with good spelling and grammar. Ensure that all of the product photos are relevant and that all the prices and deals are visible and correct.
-
5
Save your catalog pages as PDF documents and make sure that they are named as their respective page numbers (e.g. "04 Soccer Boots"). This means that printing companies, if you are using one, can organize the pages into the correct order. Keep several copies of the page files in case you need to reprint the catalog or change the information on one of the pages.
-
1
Tips & Warnings
A standard high-quality image is usually at least 1mb and has a minimum of 300dpi (dots per inch).
Make the price of each product visible and attractive; this will draw the reader's attention immediately to the product. Experiment with contrasting colors and shapes to make the product prices stand out.
Adobe InDesign and QuarkXPress are specialist programs; you should be sure that you have the help of a designer or the know-how to use the software before you make an investment that you may later regret.
References
Resources
- Photo Credit soccer shoe image by Daniel Gillies from Fotolia.com soccer image by Sandra Henderson from Fotolia.com
