The health, beauty and spa business is a booming industry in the United States. Running a spa requires the ability to multitask and manage several employees, and in order to be successful takes strong customer service and competitive pricing. With these elements in place, running a spa can be a very fun way to make a living. Here is what to consider if you are thinking about running your own spa.
Things You'll Need
- Tax forms
Place a wanted ad in the local newspaper or on craigslist looking for beauticians, estheticians, massage therapists and other licensed individuals you would like to hire.
Obtain contracts, tax forms and other important paperwork to make sure both you and your employees are obligated to perform any intended duties. Obtain this paperwork from the IRS and use templates found online to write up employee contracts.
Write up a price list for all services. Create a pamphlet to be distributed and taken by existing customers outlining your services, promotions and pricing. Observe the pricing patterns of competitive spas in the area to get an understanding of what is reasonable.
Create a website and market it through search engine advertising. Many spas hire a freelance Web designer to create a professional-looking website that is easy to maintain and provides information to clients that is easily accessible.
Decorate and style the spa to make sure it provides a calm, relaxing and clean environment. Make sure clients feel welcome from the moment they walk in, and offer beverages or snacks while they are waiting for their appointment.
Make sure your scheduling technique is convenient to clients. Many clients will want to stop in one time and have several services done at once, so make sure it is possible for clients to do this without taking up too much of their day.
Offer deals and specials such as couples massage packages and bridal party services. Promote regular discounts and promotions to keep customers aware.