How to Make a Website Proposal

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Getting online can be intimidating for the novice user.

There are as many styles of website proposals as there are websites. The proposal should incorporate the company's style, commitment, and personal touches so the customer has clear expectations of the experience for which they are paying. There are some key elements that should definitely be included in the website proposal in order to communicate key information and achieve success. The days of slapping together a few sample sites and turning them over to the the prospective customer are long gone, as there is heavy competition in the web development market.

Things You'll Need

  • Word processing software
  • Wireframe or diagramming software
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  1. Defining the Scope

    • 1

      Write a summary of the discussions with the prospective client and the expectations they conveyed to you. The purpose of this is to make sure that their expectations have not changed and your understanding of their expectations is accurate.

    • 2

      Outline the design through wireframes. Use prototyping or diagramming software to do this such as Axure, Visio, iRise, Expression Studio, etc.

    • 3

      Outline the functionality (connectivity and interactivity), using diagramming and wireframes when necessary.

    Specifying the Cost

    • 4

      If you are billing per project, clearly state the project price and what is included for that price. If you are billing per hour, state the expected man hours.

    • 5

      Set proper expectations for incidental cost and third-party vendor costs (such as domain names, hosting, and added services).

    • 6

      Outline additional costs that would be incurred should the prospective customer want more revisions or more man hours (outside of the original scope).

    Quantifying the Time

    • 7

      Specify when the final product will be delivered, emphasizing that it is only an estimate and will be impacted by additional revisions.

    • 8

      Setup milestones within the project and communicate these to the customer. Let the customer know what deliverables they should expect to receive at each milestone.

    • 9

      Estimate the amount of time additional revisions will take to the final delivery/launch date. Ensure the customer knows the final delivery date is a moving target as the website development process relies on effective communications between the client and the provider.

    Selling Your Company

    • 10

      List the account manager and project manager contact information as well as their credentials.

    • 11

      List the credentials of the development team.

    • 12

      Write a brief history of the company.

    • 13

      List some satisfied clients and example websites in the company's portfolio.

Tips & Warnings

  • Take the time to consider the design elements of your site proposal. Professionalism and a clean, consistent appearance will reflect well on your company.

  • Do not skimp on cost or time in order to sell the client. If you under-promise and over-deliver, you will have a very happy client!

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  • Photo Credit http, www, icon, web, website image by creative from

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