How to Start a Baby Bottle Gift Business
Breaking into the gift basket business requires setting yourself apart from the competition. Determining exactly the target you want to reach is a key part of any marketing compaign. Know who your customer is. Baby bottle gifts can be sold to the expecting mom as well as her friends and family as a baby shower gift and can be offered at wholesale prices to retailers. Hospital gift shops might be interested in selling baby bottle gifts.
Other People Are Reading
Instructions
-
-
1
Purchase clear baby bottles. Use quality bottles for your packaging since they are an integral part of the gift. Eleven-ounce bottles can be purchased in bulk, which translates to a substantial savings for you.
-
2
Design a T-shirt logo for a baby. You can go with the standard, "I'm a girl" or "I'm a boy" or create your own saying or image. This can be imprinted on onesies at a local screenprint shop or uploaded unto a site such as Cafepress or Zazzle. These on-demand online printing companies are user friendly and often offer discounts for bulk purchases.
-
-
3
Purchase small baby items such as pacifiers, wash cloths and baby beanies. Look for unique items whenever possible. Keep in mind the traditional colors for boys and girls: blue and pink. But you can offer a wider variety of color options; orange, red, black, white, green or yellow as well as polka dots and stripes are all possiblities. Animal prints are another option: zebra print, cheetah, tiger stripes and giraffe prints.
-
4
Build a few of the baby bottle gifts to show to potential customers. Roll a onesie with the image facing out with a washcloth, place a pacifier, baby nail clippers or other small baby item inside the baby bottle. Experiment with different configurations until it looks the way you like. After replacing the top, tie ribbons around the neck of the bottle. Print a label to go around the bottle if desired. This can be designed on a word-processing program and printed out and taped around the bottle. .
-
5
Determine the price of your baby bottle gift. Keep accurate records of purchases. In general, you will want to double the money spend in creating the basket. Factor in the time spent creating the gifts.
-
6
Take clear photos of your baby-bottle product. Upload the pictures onto the computer. Create fliers, press releases and build a web prescense on your own website or on a commercial website.
-
7
Approach local businesses that also target gift buyers; consider craft shops, consignment stores, hospital gift boutiques and chocolate shops. Talk to store owners who specialize in baby items.
-
8
Speak to an accountant regarding necessary documentation and issues regarding business ownership in your state.
-
1
Tips & Warnings
If you decide to sell online, you may want to offer pre-made bottles only at first. Be upfront about the delievery time, especially if you need to order extra supplies.
References
Resources
- Photo Credit baby's bottle image by Georgios Alexandris from Fotolia.com
