How do I Make a Lawn Mowing Advertisement?

Let others know about your services with an advertisement.

Advertisements are a great way to get the word out about services you provide, obtain new customers and grow your business. A lawn mowing advertisement should capture your target customer's attention, be informational and convincing and give a call to action. Once you create an advertisement, you can place it in a newspaper or magazine. Consider printing your advertisement on paper to create a poster you can hang on community bulletin boards or hand out around your neighborhood.

Things You'll Need

• Computer
• Word processing or publishing software
• Printer

Instructions

1. Open a word processing or publishing program on your computer.These programs are the ones that allow you to write a letter or essay on the computer or create fliers and cards.

2. Develop an opening line to place at the top of your advertisement. This top line should be something that catches a reader's attention when they are looking through a periodical or looking at a bulletin board. A catchy opening line could be the announcement of a special promotion. Lawn Chat recommends considering what type of promotion or offer would motivate you to call a lawn mowing service, such as "Free Lawn Mowing."

3. Add to the top line of the ad with phrases that will encourage an individual to continue reading and call you. Lawn Chat offers this example: "I will mow your lawn for free. Find out how. Call now."

4. List the name of your lawn care business and let the ad-reader know how to get in touch with you. Place this in the middle or lower section of the advertisement.

5. Add information you think your customers would like to know. This could include the amount of experience you have, real customer testimonials, information about additional discounts you offer, if you can provide references and business insurance information (if applicable). Place this information towards the bottom of the advertisement.

6. Let readers know about any other services you are able to provide. Such services can include fertilizing, watering the lawn while the homeowner is on vacation, raking leaves, shoveling snow, pruning or edging.

7. Print a copy of your lawn mowing advertisement to see if you like how it looks on paper. Printing it will give you a better idea of what potential customers will see.

Tips & Warnings

• Make the words on your advertisement simple and to the point.

• While graphics can look good on an advertisement, they are not always necessary. If you cannot find a graphic that looks good for your advertisement, do not use one at all.

• Make sure the font you use on your advertisement is easy to read. Good fonts to consider using include Times New Roman, Impact and Courier New.

References

• Lawn Chat: How a lawn care business should write a classified ad
• eSmall Office: How To Create An Effective Advertisement