How to Construct a Business Charter Statement
Business charter statements or mission statements establish the expectations and goals of a group of people who are going to be involved in a business together. It also allows affiliates, employees and customers, both immediately and in the future, to understand the goals and standards of the business. The construction of the statement should include all the principal people of the business, and construction should begin with a brainstorming session. The owner of the company, or the one whose inspiration it was to start the business, should write or give final approval of the charter statement. The statement need not be formal, but it does need to be well thought out.
Instructions
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Establishing a Business Philosophy
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Discuss in a group setting the business that is proposed or operating, and why the business is a good idea. A small-town cafe may laud the benefit of locals having a community setting in which to associate, with wholesome meals as an added bonus; an aerospace company, to establish a tone for the business, may laud advancements in aerospace that it wants to be a part of.
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Describe the goals the company has. Include how the business will fit with the community, and how the business will benefit customers and the community. Also describe objectives the company has as it grows in its service to the community.
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Establish ideals concerning the business' commitment to the community and customers. Include the community's worthiness of such a service in this portion of the charter.
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Describe the services the business will provide to its customers and the way customers will use the services. Also mention how customers will access the services and what guidance the business will provide to ease the deliverance of the services.
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Set down how customers will be treated, how employees will deal with customers and what respect and services the customers may expect. Describe the openness that will take place between customer and employee, and what contact will be necessary with management to see to the customers' needs. Include here how to make sure that the customers' questions are answered and their needs are fulfilled.
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Outline aspects of pre-sales and sales, what these are and how the business will give customers the most options to fit their needs. If the business has affiliates who will see to needs not included with its services, describe them here. Outline what is expected from the employees and how far they should go in seeing to the customers' needs. Establish a route for the customer if he would like to submit a complaint concerning the services he received.
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Outline a way in which the employee or affiliate of the business may voice concern in the case of a grievance and how the business plans to investigate and make a determination in dealing with the grievance. Include the final steps in the resolution of the problem and who will make the final decision.
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References
Resources
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