How to Open a Candy Bouquet Business
Starting a candy bouquet business can be a profitable business venture. Instead of giving a traditional flower bouquet, a candy bouquet is a creative way to celebrate events and special occasions. According to a 2009 article in the "New York Times," large candy manufacturers reported increases as high as 10.9 percent in sales and profits compared to to prior-year sales. This same article highlighted Americans' growing consumption of candy, and how this has contributed to substantial increased profits at even small mom-and-pop candy stores. If you have a solid marketing plan and a reliable discount candy supplier, you can make healthy profits with a candy bouquet company.
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Instructions
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Decide if you want to run your business from home or rent out a storefront space. With the use of modern technology, a candy bouquet business can easily be operated from home by taking orders over the Internet, by fax and by phone. If you prefer a storefront location where customers can walk in and place orders, select one that is easily accessible and highly visible in order to gain the most business exposure.
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Locate solid resources to obtain your candy at a discounted price. Places such as large membership food warehouses are good for this. Since you have to buy in bulk, the price per candy is lower, which allows you to mark your candy bouquet prices up and make a profit.
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Make a variety of sample candy bouquets. Your samples should include as many type of candies as possible, including chocolates, hard candy, sours, sweets, chewy, soft, etc. Make sample bouquets that can be purchased for specific occasions, holidays and events such as birthdays, graduation, Christmas, Easter, etc. Take photos of all your samples.
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Create a brochure of your sample candy bouquets using the photos. Include prices to go along with them. If you have basic computer design skills, you can make the brochure yourself on a computer, or you can outsource the work to a company that specializes in brochure creation.
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Design a website. Having a company website is a good idea whether you operate your candy bouquet business from home or from a storefront location. It makes your products available to anyone who has access to the Internet, which broadens your customer base far beyond the reach of just your local market.
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Generate business for your candy bouquet company. Launch a direct mail flier campaign in your local area. In addition, a good way to get sales for this type of business is to offer your candy bouquets as a fundraiser to schools, churches and other organizations. Contact local organizations and set up a fundraising effort. This can bring you large amounts of business and is a good way to create awareness for your candy bouquet company.
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References
Resources
- Photo Credit candy image by cherie from Fotolia.com
