How to Start an Online Self-Defense Personal Protection Business

Run a successful self-defense business from home.
Run a successful self-defense business from home. (Image: Kickboxing 13 image by Alfredo Panini from

Personal training, self-defense and personal protection have traditionally required face-to-face services, but with the change in digital technology and the advancements in video sharing and website capabilities, many of these businesses can be successful online. Create a self defense and personal protection website that offers some free content, monthly subscriptions for additional content and the opportunity to buy customized solutions to create a profitable self defense business. With proper planning and resources, you can start and maintain an online self-defense and personal protection business from the comfort of your own home.

Things You'll Need

  • Computer with word processor and internet connection
  • Start up capital
  • Business planning resources
  • Digital camera with video capabilities and editing software

Create a business plan for your online self-defense and personal protection business using a word processing application. Outline your business mission, goals and steps to achieving success.

Research with your state business legal structures, licenses and permits. Although your primary mode of business will be online, it's best to check with your state to make sure you're starting your business legally and with proper protocol to avoid fines.

Create separate accounts and filing systems for your online self-defense and personal protection business. With this business you will need to keep impeccable records and be very organized.

Research the self-defense and personal protection industry. Attend seminars, classes and demonstrations regularly to keep your knowledge fresh. Subscribe to media that focuses on the industry.

Obtain business communication services such as a website, phone number, email, etc. for your business. Prior to purchasing website hosting services, speak to technical support representatives with various hosting companies to compare your hosting needs to their capabilities. With an online self-defense and personal protection business, you will need some, if not all of the following features: video hosting and streaming, merchant services, site registration and member-only areas.

Create a branding and marketing materials package for your business to portray a professional image. This includes: business cards, stationary and website design and development.

Film basic self-defense videos to post on your site to get people interested in your products and services.

Create exclusive sections of your site for paying members. These sections should be updated at least once per month. This gives you the opportunity to create residual income from monthly subscriptions to your site.

Create self-defense and personal protection packages to sell on your site. This gives you the opportunity to earn money from specialized and more custom packages. These packages should be more expensive than the monthly options and can include prefilmed videos as well as live video conference-styled lessons.

Market your business via digital directory listings, social networking sites, family, friends and the media. Depending on your budget, you may want to purchase ads on sites relating to self defense and personal protection or do media trades with related companies to gain exposure.

Update your site regularly and stay abreast on self-defense and personal protection news and techniques as well as companies you are competing with for business.

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