How to Develop Effective Twitter Marketing Strategies

Twitter marketing strategies help businesses to be profitable.

Twitter is a social networking website to connect with people and stay up-to-date with those you are following. It is a social media community where users can share quick snippets of information quickly. Marketing on Twitter needs to retain that simplicity, grow a following, maximize your exposure and not be a hard sell. There are ways to become part of the Twitter community so that effective marketing strategies can turn Tweets into customers.

Instructions

Create a Twitter Profile

1. Describe your business in language that is beneficial for customers. Let followers/potential customers know why they should be interested in what you have to offer.

2. Include a link to a landing page on your website exclusively for fellow Tweeters. Provide an opportunity for Twitter users to receive informative articles or a free e-book. Once they sign up and confirm their request to receive the information, they will receive something that can help them understand about your niche market and how your business can meet their needs.

3. Build a relationship from there with a squeeze page that provides additional free content and resources about what is happening in your marketplace. At this point, consistent and informative communication is necessary to build a relationship.

Squeeze Page

1. Provide high-quality and market-specific information to educate Tweeters who have subscribed to receive your information. This could include a series of articles that you write, private-label articles found on article directories or a newsletter with important information about your market.

2. Add links to this information on the squeeze page, on your Twitter profile and on each Tweet to start directing traffic back to your business website. It is called a squeeze page because it's purpose is not to sell but to "squeeze" or direct traffic to your web page, where the hard sell can begin.

3. Create a blog on a free blog site such as Wordpress.com, Blogger.com or LiveJournal.com, and create a squeeze page blog. Once you have signed up and created the blog, begin to add your free content and, if you choose to schedule it to auto-post, select an autoresponder by searching for "blog autoresponder." Include an opt-in box on each page/post of your blog to increase your subscriber list.

Attract Followers

1. Incorporate existing contacts and customers by clicking on the "Find Friends" tab on your home page and choose Facebook, Gmail, Yahoo, AOL or LinkedIn contacts.

2. Join the Twitter community directory "WeFollow.com." Add your profile information and categorize it in your market so others can quickly find and begin following you.

3. Find active Twitter users at "TwitDir.com." There you will find the Tweeters who are the most active and have the most followers. Find people who may want to follow you and, more importantly, find people you would like to follow. According to BlogBuildingU, "You also need to be following influencers and experts in your niche. If nothing else, you need to know what they tweet and how they do it. Establishing relationships with key people in the industry can only bring good things to your business." Also try "Twitterholic.com," where some of these addicted Twitter users may become your followers.

Turn Followers Into Customers

1. Tweet often to become comfortable with the system and to make sure your profile page shows that you are active in the Twitter community. Write about anything you are doing--it does not matter what-- before you start to invite others to follow you.

2. Write a few posts and begin to start following people on Twitter. When you do, see who begins to follow you. Your presence on Twitter has begun.

3. Focus on giving in terms of useful information and answering questions. This helps you establish yourself as an expert in your field and helps build relationships with fellow Tweeter.

4. Take the time to develop a reputation and create your brand on Twitter. Talk to people through direct messaging, post useful information and avoid blatantly advertising your product. Stay current to keep your brand memorable and noticeable.

5. Post a summary of your information, with a link back to your landing page for the full story, and tweet it. This is passive aggressive marketing, which does not involve any direct selling on Twitter. Once a follower is on your website or blog, he can explore and see how your product or service will benefit him and sales can take place.

References

• BlogBuildingU: Twitter Marketing---How to Get Followers and Interact with Them

Resources

• Code Banter: Autoresponder Opt-in Box
• Web Analytics World: Twitter Marketing Guide: Tips, Best Practices & More