How to Advertise on Capital Radio

Capital Radio is a London-based radio station.

Capital Radio, now known as 95.8 Capital FM, is based in London, U.K. and was one of the first commercial radio stations allowed by the British government. Since its approval by Parliament in 1971, Capital Radio grew into what was, according to The London Times, the biggest metropolitan radio station in the world for many years. Although creating a successful advertising campaign is a time intensive process, advertising on Capital Radio involves only a few easy steps anyone may complete.

Instructions

1. 

   Find the Global Radio web site and explore.

   Review the Global Radio website. Global Radio is the parent company of Capital Radio, and their web site details not only how to contact radio sales, but gives prospective advertisers an idea of the scope of advertising available, services to create, record campaigns and billing information.

2. 

   Call Global Radio's advertising representatives.

   Find the Contact Us page found under the Radio Sales tab for a list of advertising staff for Capital Radio and other Global Radio brands. Call or email one of the radio sales representatives and ask for more information on advertising.

3. 

   Decide which advertising package is right for you.

   Pick an advertising package. Expect the morning drive time to cost more than other times. Overnight time slots are significantly less expensive, but that's because fewer people are listening. Ask the Global Radio representative about packages combining many ads for a complete campaign. This may allow you to advertise more inexpensively or may help you use the synergy of Global Radio's presence with several stations to your advantage.

4. 

   Ask about having Capital Radio produce your advertisement.

   Ask if Capital Radio can produce your advertisement for you if you don't have a commercial already made. Many stations do this for no charge. This may be an inexpensive way to create an advertisement if you're short on funds.

5. 

   Read the contract carefully before signing.

   Agree to terms with your representative and request a contract. Review the contract with an attorney to make sure it's exactly what you're expecting. Understand when you're required to pay, what times your advertisement will run and how you'll be able to monitor your advertisements to ensure you're getting each time slot you've requested.

6. 

   Send any required payment with your contract.

   Sign the contract and return it to your advertising representative with your payment. Request a receipt of the expense for your records.

References

• London Times: Barclay Barclay-White
• Add Me.com: How To Advertise Your Business or Web Site on Radio

Resources

• Global Radio