How to Open a Stationary Store

Stationary stores provide a variety of items that are not commonly found in other retail stores.

Stationary supplies are a necessity for offices or for people who simply like to hand-write letters and memos. Personalized stationary items are not always readily found in retail stores, so offering this service in a stationary shop would attract repeat customers. If you enjoy using stylish stationary for all of your writing needs and have dreams of owning your own business, then opening a stationary store may be the right fit for you.

Things You'll Need

• Business plan
• Funding
• Building
• Licenses and permits
• Equipment
• Suppliers
• Employees

Instructions

1. Determine the services and products you want to offer to your customers. Printing personalized stationary, selling writing utensils and providing mailing services are options. A one-stop shopping experience would increase the likelihood that customers will return to your store to avoid making other stops during their errands.

2. Create a business plan for your store that is professional and free of errors. Investors will view this document to determine the risk involved with your business. Highlight pertinent information, such as your expected cash flow and monthly expenses. Include information on goals for your business and what you hope to accomplish, such as opening additional locations.

3. Apply for a small business loan and private and federal grants. Grants never have to be repaid, but requests must be meticulously written. Ask friends and family members if they would be interested in supporting your store. They may know other potential investors as well.

4. Find a location for your store that is easily accessible to your target customer base. You may build, buy or lease a building. Leasing a building will allow you to avoid paying for costly repairs, but rent payments do not build equity. Buying a building comes with expensive closing costs and additional fees, but should you decide to sell your business, you may receive a return.

5. Visit you local courthouse or municipal office to apply for licenses, permits and a federal tax identification number for the legal operation of your store. You may be required to obtain a business license from the city, county and state. These regulations vary by state.

6. Find a supplier that can keep your shelves stocked with the best supplies. You should nurture your relationship with your supplier. Be a smart shopper and compare items and prices of your suppliers.

7. Determine if you will need employees for your store. Post employment advertisements in the local newspaper. Consult an employment agency, which will interview and hire employees on your behalf. Thoroughly train your employees on customer service and the use of stationary supplies.

8. Advertise a grand opening. Create a website and distribute fliers that include store hours and contact information. Offer special discounts on the day of your grand opening.

Tips & Warnings

• Entice people to visit your stationary store by keeping your prices competitive and by offering specialty items such as personalized envelopes and stamps.

• Install a security system to deter theft.

References

• United State Small Business Administration
• Entrepreneur: How to Start a Retail Business