How to Improve Hotel Sales
Renting a hotel room can provide a restful night's sleep and a full breakfast for business and leisure travelers. Some hotels are more successful in providing a restful, welcoming atmosphere than others. Hotel managers and owners who experience a drop in sales revenue can become alarmed. However, you can keep hotel guests coming back and find ways to improve hotel sales, ranging from analyzing the sales and marketing plan to participating in hospitality trade shows.
Other People Are Reading
Instructions
-
-
1
Analyze your hotel sales and marketing plan. Decide how frequently you will review your sales and marketing plan, such as monthly. Check the amount of money spent on sales and marketing plans, including traditional methods. According to an August 2010 Hotel Marketing Strategies report, budget categories include training employees and increasing online visibility, which can translate to more sales.
-
2
Compare your sales and marketing plan against your competitors'. Look at how your competitors attract hotel guests, including their use of national television commercials and newspapers. Use a combination of sales and marketing methods to increase your sales, including social media programs. Review each method separately and keep the methods that increase sales revenue.
-
-
3
Maintain contact with past hotel guests, who are more likely to return because they know your hotel's reputation and can provide you referrals. Keep track of your hotel guests to help improve sales. Ask them to fill out customer feedback forms, and place the completed forms in a safe place.
-
4
Participate in hospitality trade shows, so you can network and increase your reputation in the hotel industry, according to an August 2010 Hotel Online report. Inform potential guests about your hotel with brochures, making sure the brochure highlights contact information. Confirm which hotel staff members will attend the trade show, including the director of sales or hotel sales manager. Each participant must focus on increasing hotel sales and remain communicative during the show.
-
5
Use small promotional products to keep the hotel's name in front of your guests. Products can include magnets, key chains and pens. Decide on the best time to hand out your products, such as check-in time. Donate larger promotional products to school and community events, including bake sales and medical fundraisers. Larger promotional products include T-shirts and sweatshirts.
-
1
Tips & Warnings
Join forces with non-competing businesses.
Cross-promote hotel services.
Review hotel guest feedback information.
References
Resources
- Photo Credit hotel image by Olaru Radian-Alexandru from Fotolia.com
