How to Market Email Solutions
Email is cheap; thus, it may be one of the most effective marketing strategies available. In "The Constant Contact Guide to Email Marketing" Eric Groves writes "the main advantage is not cost. Email is simply the most effective way to stay in touch with most of your customers." Still, business owners may need to be convinced that email marketing still works and that it's an option that they should implement. Market your email solutions service directly to business owners.
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Instructions
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Marketing Email Services to Business Owners
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Identify your prospects. Read marketing and advertising magazines such as Ad Age. Read reports and white papers regularly. Note habits of your prospects. Create a profile for your ideal clients. Describe who they are, their income, the industries they work in and the activities they enjoy the most.
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Create a marketing message that will resonate with your ideal customers. Highlight the impact of email marketing solutions and how it can help them achieve their goals. Keep it short and pointed such as "Reach millions by email inexpensively."
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Buy a leads list from a reputable lead generation company. Get referrals from colleagues. Search for list sellers who may have contact information for small business owners. Hire a copywriter to write a strong direct mail letter. Send your letter to your prospects
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Show your product in action. Create a weekly email newsletter. Create banner ads and sign up with an affiliate to distribute your ads. Collect emails. Send your direct mail prospects and the prospects from your banner ads your weekly email newsletter.
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Borrow or buy a video camera. Create short educational clips. Tell people how to use email marketing effectively. Post the clips on video sites like Youtube and Revver.
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Condense your marketing message into a 30 second ad promo. Record it in an audio format. Submit it to the local radio stations that cater to your target market, such as a talk radio show with a business news segment.
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Cold call prospects. Introduce yourself. Explain your solutions and give statistics that prove they work. In an "Inc Magazine" article titled "Cold-Calling 101" Brian Carroll, CEO of InTouch advises that on your first call, "simply identify the person at the organization in charge of purchasing decisions for your product or service and make an initial, positive contact with them."
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References
Resources
- Photo Credit email simbol image by vladislav susoy from Fotolia.com
