How to Build a Sales Website

A sales website is a powerful way to attract new customers.

The purpose of a sales website is to sell a product or service. This can either be electronic products and services performed over the Internet or physical products and services. To create a successful sales website, you need to learn to use sales copy, social proof and a strong call to action. You will create a system that will funnel visitors through the buying process.

Instructions

1. Determine what product or service you are selling. This can be electronic products such as ebooks, electronic services such as membership sites or physical products and services.

2. Purchase a domain name and hosting plan. The domain name is the address your potential customer will type into their browser to find your website. A web host is a company that stores the information of your website and allows you to keep it online. While not necessary, it would be beneficial to purchase the domain name from somewhere other than your hosting company. This will make it easier if you chose to change hosts.

3. Create a headline. The headline is what will grab your visitors' attention. The quality of your headline can mean the difference between the visitor continuing to read and leaving your website.

4. Introduce your product. Tell customers what they can expect if they purchase your product or service.

5. Provide social proof. Social proof comes in the form of testimonials than can be typed or videotaped.

6. Explain in depth what benefits your customers will recieve when they purchase your product. The benefits should be provided in the form of bullets.

7. Draft a call to action and create an opt-in button. This is typically an "add to cart" or "buy now" button that encourages your visitors to take action on your product.

References

• •U.S. Small Business Administration: Use Technology
• Entrepeneur: How to Make Your Website Really Sell