How to Make a Marketing Brochure
Developing marketing brochures is an effective method to tell people about your business. You can get creative with brochures, by including coupons, announcements, links to your blog, and other materials your clients might find fun and useful. Most of the work in creating a brochure is spent developing the content. However, you don't have to be a professional designer to make a brochure. You can do it easily with a standard desk-top word-processing program.
Other People Are Reading
Instructions
-
-
1
Navigate to the Microsoft Office website and click on "templates." You will see a button for brochures under "Template Categories." Click on that and browse through all of the brochure templates. Choose the one that is most appropriate for your business. (See Resources 1)
-
2
Download the template you like the best. Make sure you download a brochure that is compatible with the version of Microsoft Word you have on your computer. Below each template is a listing of which version it works with.
-
-
3
Gather the materials you want to feature in the brochure. Start with necessary information such as the name of your business, its address, telephone number, email, fax number, and a map (if necessary). Ask yourself: Do I want to include a description of the business? Am I advertising a sale? Do I want to include testimonials? Perhaps a link to my blog? Think about the order in which you want this information to flow. Make sure to keep the word count to a minimum, and consider using lists or bullets to simplify the content. Only include the most important information.
-
4
Edit any photos or logos that you want to include in the brochure. Consider whether you want to use four-color processing or black and white. The cost of color printing is significantly higher, but keep in mind that the brochure is a representation of your business. Also, keep photos and logos as simple as possible.
-
5
Lay out the writing and images in the template. Remember that the backside of the brochure prints from end to beginning, so you will want to lay out your back cover first and the cover last. If you are going to mail your brochure, leave the middle portion blank with the exception of a return address and your logo. Also, keep font changes to a minimum. Use two fonts at most, and make sure the header text and general copy is uniform. (See References 1)
-
6
Print your brochures or send them to a commercial printer. Oftentimes, it's more professional-looking to send the brochures to a printer, and you'll keep your home printer's ink reservoirs full. Then, distribute your brochures to everyone who might be interested in your offerings.
-
1
