How to Use Outlook for Email Marketing

Microsoft Outlook is one of the most popular email programs in the world, so it's no surprise that some users want to use it for all email-related tasks--for example, sending marketing emails. While Outlook doesn't support some of the more advanced email marketing tasks out of the box, there are several add-on applications that can integrate with Outlook to provide email marketing functionality. These services allow you to send customized mass emails to the recipients you choose.

Instructions

1. Download Send Personally. This application integrates with Microsoft Outlook and allows you to send mass email messages to your desired recipients. Those who receive your email message can't tell that you've sent the same message to others--only their name will show up in the "To" field.

2. Use PoliteMail. PoliteMail helps you build email marketing campaigns using the Microsoft Outlook email application. You can create mass emails with custom templates and themes, and PoliteMail can even handle opt-out requests from email recipients.

3. Install SendDirect. The SendDirect software can also help you create email marketing campaigns that use HTML formatting and personalization, ensuring that each of your email's recipients receives a unique email message.

References

• MAPILab: Send Personally
• PoliteMail: Email Marketing Software for Microsoft Outlook
• CNET Download.com: SendDirect