How to Follow Up After a Sale to Thank the Customer & Offer Service
One of the most important aspects of business is the follow-up with a customer who has purchased your product or used your service. The follow-up ensures not only customer satisfaction, but also the customer's probable return to your store. Although a primary purpose of the follow-up is to thank the customer, you can also use this time to offer additional services. For example, a car dealer may consult with his recent customer about the condition and enjoyability of the car she purchased. He might thank her for choosing his dealership, and he could also suggest she get in touch with him if anything goes wrong in the near future. Following up after a sale to thank the customer and offer additional service is simple.
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Instructions
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Be sure to get your customers' information when they purchase your product or use your service. A good time to do this is during the registration or checkout process. For example, an urgent-care clinic generally asks patients for their phone numbers when they register to be seen by a doctor. They also ask for a time that is most convenient to call. A few days after their evaluation, a representative of the clinic calls the patients to inquire about their condition. Most times, the representative will suggest to the patients that they come back if their conditions get worse. This follow-up makes the patients feel as if they are valuable to the doctors and staff at the clinic. More than likely, this simple gesture will encourage the patients to come back to the clinic the next time they need urgent care.
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Set a time frame for the follow-up call according to the product or service provided. For example, a furniture salesman might call a customer the day after his furniture purchase to inquire about how the furniture looks in his home. A doctor might wait a week to follow up with a patient who has started taking a new medication. Follow up with your customer depending on the product or service you provide.
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Call your customer during a time most convenient for her. For example, calling your customer during the evening hours might be the best idea if she has a daytime job. An afternoon phone call might be better if she works at night. Do not hesitate to leave a message and a callback number if you get an answering machine or voice mail.
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- Photo Credit customer service image by Kurhan from Fotolia.com
