How to Get MLM Leads

MLM leads can come from lead list sources, newspaper ads or the Internet.

Lead brokers often sell multi-level marketing (MLM) leads to people who are in the business. These MLM leads are usually of people who have participated in MLM or have an interest in it. However, these MLM leads are not tailored to the MLM worker's specific opportunity. The MLM worker must find ways to market his business to these lead sources, and determine if people have an interest and the financial means to participate.

Things You'll Need

• Mailing or phone leads
• Business opportunity magazines
• Business or 800 line
• Website
• Postcards

Instructions

1. Select if you want to run your MLM business by cold calling potential customers or by getting people to call you from ads.

2. Search online for brokers that sell MLM leads. Go to the bookstore or grocery store and look for list brokers that sell MLM leads.

3. Contact some of these lead sources. Ask the list broker how old the names are, as the best leads are those that are no more than 30 days old. Consider that newer leads are more likely to be accurate, since people sometimes move or change phone numbers. Realize that that the excitement level from newer leads is usually greater, too, as these people probably responded to a home business ad from the list broker. Buy some leads from 60 to 90 days old at a discount. Purchase phone, mail or e-mail MLM leads based on how you plan to market your MLM business.

4. Set up a second business line or purchase an 800 line. Record a two-minute greeting on the business or 800 line, touting the benefits of joining your MLM business opportunity. Include this business or 800 line in all of your advertising.

5. Create a website for your MLM business, or hire a web designer to create a website for you. Consider using the website that the MLM company furnishes you. Create a landing page for your website. Arrange the landing page so potential customers leave their names, addresses and phone numbers.

6. Search online for a person who is experienced in search engine optimization. Have this individual optimize your landing page so you can achieve a high ranking on top search engine listings, such as yahoo.com, google.com and lycos.com.

7. Order some postcards or make your own. Place all mailing lists leads on these postcards and mail them out. Call these prospects back when they leave a message, because individuals who call from your postcards and advertising are your best MLM leads.

8. Place a classified ad in a small suburban newspaper, suggests the article "How to Get MLM Leads" at streetdirectory.com, an online marketing resource site. Use your business or 800 line in the ad. Call people back as soon as possible after they leave a message.

9. Develop a script for cold calling phone leads. Search online for some available MLM scripts. Work on qualifying these leads or determining if people can afford the business.

Tips & Warnings

• It is best to use a variety of sources for acquiring quality MLM leads. Cold calls will give you experience talking on the phone, which is a big part of an MLM business. Advertising should be done consistently, especially if you are successful at getting people into your business. The leads that you get through advertising should be easier to convert into sales if you learn to write convincing headlines and classified ads.

References

• Street Directory: How to Get MLM Leads
• Home Business Center: MLM Leads: How to Build Your Downline 1-2-3
• Clint Mello: MLM Lead Generation: What Kind of Leads Should You be Marketing For?
• Taming the Beast: Creating Effective Landing Pages - Optimization Tips
• Downline Secret: MLM Training: Proven Steps to Get Your Downline on the Phone

Resources

• Direction Marketing Association: MLM List Source