How to Make Handmade Cards for Profit

Sell your handmade cards for a profit.

Handmade greeting cards can be a fun hobby that you can turn into a profitable business. It has become popular in recent years for people to create and buy custom cards for every occasion. People cherish handmade cards because they're unique and feel much more personal than the run-of-the-mill, store-bought kind. Turning your hobby into a profitable business requires not only creative skills but extensive marketing skills and a bit of business knowledge.

Instructions

1. Make enough cards that you have a sizable inventory and won't run out while you're starting your business. This way you can shift your focus temporarily from the creative side to the business side.

2. Decide what to charge per card. Base the prices of your cards on the cost to make them plus a small profit. To invite buyers rather than scare them away, it's a good idea to start low. Once your cards gain popularity, you can increase your prices. Consider giving a discount for cards bought in bulk, and charge more for custom orders.

3. Create a website to display your cards. Create a picture gallery, showing both the cover and inside of each card. Include information about yourself so customers can learn something about the artist. Consider writing a craft blog that updates curious readers about your artistic life and new products. Give customers clear instructions on how to order cards or request custom cards. Make sure to include relevant contact and payment information.

4. Have business cards made that reflect your artistry. Always carry a few with you to hand to potential customers.

5. Contact the owners of local shops and boutiques to see if they're interested in selling your cards. Some store owners may be willing to let you display your items if they receive a percentage of your profits. Ask if you can make your own display case and manage it yourself.

6. Upload pictures of your cards on eBay to get more exposure for your products. eBay charges low fees for items with a fixed price. Also consider selling your cards on sites devoted to homemade crafts such as Etsy.com, CraftMall.com and LillysPlace.net.

7. Start networking with people who may be interested in purchasing your cards. Include all of your friends and family members in your networking circle. You never know where one contact may lead you.

8. Offer to make free invitations in return for recognition. For example, if a friend is planning a birthday party, offer to make the invitations for free, and ask her to mention your name and services at the party.

9. Consider teaching your craft at local schools, libraries or seniors centers. While you're sharing your techniques and ideas with curious people, you're also promoting your business.

References

• Making Greeting Cards: Homemade Cards
• Bellavisa: Homemade Cards