How to Create a Free Web Site for Used Car Dealers
Get your used car business online with a free web site to showcase your inventory and reach more car buyers. Use proven Internet business techniques with new and creative communication and display tools to gain a competitive edge and help potential customers make more informed auto purchase decisions. Reach a wider pool of interested and qualified used car shoppers, supplement print and media advertising and save money using your own time and effort.
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Things You'll Need
- Broadband Internet access
- Domain name URL
- Website hosting service
- Website development software (if needed)
- Digital camera (if needed)
Instructions
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Design the Used Cars Dealer Website
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1
Lay out the free used car dealers website to give an attractive, inviting and functional representation of used cars for sale. Sketch it with pencil and paper to enable quick and easy design changes.
Research similar used cars sale websites having high search engine ranking to see how they've become popular and get visitor traffic. Choose their best elements to use as creative ideas for the free used car dealers website.
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2
Write an understandable and persuasive description of each used vehicle, emphasizing its reliability and value. Strive for factual accuracy and credibility.
Detail additional selling points, such as regular factory maintenance, one owner, collectible, low mileage and sale price negotiation. Feature other desirable attributes, such as customizing, aftermarket add-ons or mechanic's certifications.
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3
Shoot bright, clear digital pictures after first washing, and preferably waxing, the used car. Take the pictures on a sunny day or use multiple high-wattage photographic lights.
Employ a professional photographer if you don't want to take the pictures. Get front, side, rear and interior shots. Adding a picture of the engine compartment also helps a used car buyer choose one car over another.
Bring the Used Cars Sale Online
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Find and register a domain URL relating to used car sales and having the .com extension, if available. Point it to the website file server.
Choose a reputable free web-hosting service, such as Webs or Yola, with reliable support and site design tools. Look for other features, like templates, blogs, forums, and add-on widgets, including calendars, maps and website traffic analysis.
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5
Transfer the final design to web pages using the web hosting provider's free site creation tools or use a web development program and your site design skills.
Arrange text, uploaded pictures and other web page elements for easy access by online used car buyers. Use the hosting provider's auto sales template, or one designed for general products, to help create attractive and effective sales pages.
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Offer related online services that add value to the free used car dealer's website, such as car history research services. Use a popular one, like Autocheck or Carfax.
Add useful information for buyers, such as loan payment calculators, used car model reviews and specifications, comparison charts and relevant news. Include links to qualified and reliable automotive services such as insurance providers or lenders.
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7
Test your used car dealer's website offline, showing it to associates on your computer for an objective opinion. Send it to other reviewers on a CD or USB flash drive for their evaluation also.
Upload or publish the finished website, check all images, navigation, links and interactive elements, like forms, for proper display and usability. View the website in several different browsers to ensure compatibility.
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Promote the used car dealer's website on social networking sites such as Facebook or in blog comments. Contribute to forums, chat rooms, and content sharing sites, such as article directories.
Include the website URL in email signatures, on business cards, with letterhead and on any broadcast or print media commentary. Share it whenever possible.
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Tips & Warnings
Keep website information updated with articles, reviews, used car buyer experiences and auto news. Include popular searched keywords and phrases to improve website search visibility.
Stay vigilant for online fraud, such as buyer identity misrepresentation, phishing attempts and malware.
Verify ownership and accident history of any used vehicle listed for sale on the website to avoid legal issues.
References
Resources
- Photo Credit a car in a car show image by Gary from Fotolia.com
