How to Start a Dating Service
According to Online Dating Magazine, as of 2009, 20 million people visit an online dating site once a month. No matter where you are located, starting a dating service, online or offline, is possible. With a good business plan, your dating service can be up and running as fast as you can get the clients to join the program.
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Instructions
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Determine the demographic you wish to target. With the advent of the Internet, more and more dating services are becoming available. Make certain you know to whom you are selling your services as you prepare your business plan.
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Decide your method of connecting people. A dating service is nothing more than an introduction of two potentially compatible people. Decide if your service will be online, a private face-to-face business or even a wall of photos inside your other privately owned business. Think creatively about how to get people connected and find your niche in the market.
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Set your price for service. Do research on competitors in your area with similar offerings to your business set-up. Simple introduction of two people should cost a client less than a detailed interview service with screening and personality testing. Get somewhat creative with your pricing to entice both sexes to join your service.
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Market your services to get your database of available singles up. Continually update your advertising with new statistics that entice more people to join. Match your marketing to the type of dating service you are offering. For a personal, boutique service, try using business cards. For an online service, invest in online advertising space and advertise in local newspapers.
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Tips & Warnings
Some market research may be necessary in order to determine which demographic to target. For a local business, get started by looking up county or state statistics on age, marital status, race, median income and any existing dating services that already have a niche of the market. For a successful internet business, research what companies are already successfully targeting singles and what people are not yet taking part in online dating.
References
- Photo Credit date is a no show. image by Gina Smith from Fotolia.com
